The Expect Respect campaign is a University of Southampton initiative to promote awareness and support students exposed to unacceptable behaviour like bullying.
We assisted in the production and ideas for a small video and bespoke identity. The idea was completely formed by real University staff and students to create an authentic message.
The identity of the campaign ‘Expect Respect’ was encouraged to be emotionally hitting with a strong message and attitude towards fighting unwanted behaviours.
We put together an ident to support the campaign and to be used around the campus and media channels.